Why your skin may need a serum
Tightness, dullness, discomfort after cleansing…
Even with a good moisturizer, skin can still lack hydration beneath the surface.
A serum is the key step to deeply hydrate, plump, and restore comfort.
What to look for
- Hydrating ingredients: hyaluronic acid, glycerin, aloe vera, ceramides
- Texture: lightweight and fast-absorbing
- Concentration: serums penetrate deeper than creams
- Skin tolerance: suitable for sensitive or reactive skin if needed
Common mistakes to avoid
- Choosing a serum that’s too rich for congested or oily skin
- Confusing hydrating serums with nourishing (lipid-rich) serums
- Applying serum on dry skin (always apply on slightly damp skin)
The right type of serum for your skin
- Dehydrated skin: multi-weight hyaluronic acid serums
- Sensitive skin: soothing, minimalist formulas
- Combination to oily skin: gel textures, non-comedogenic
- Mature skin: hydration combined with plumping or smoothing actives
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